| 🎯 What’s the goal? To connect Google Search Console and retrieve its data in Google Analytics. | ⚠️ Why does it matter? You will be able to take advantage of Google Analytics reporting features and check all Google Search Console reports data in one place. |
| 🏁 What’s the result? Google Search Console data accessible inside Google Analytics. | ⌚ When do you do this? Only once. Ideally, as soon as possible once you enabled Google Search Console and set up Google Analytics on your website. |
| ✅ Any special requirements? You need to have Google Search Console & Google Analytics enabled for your domain. Check our SOP003, SOP004, and SOP008 on how to do that. | 🙋♂️Who should do it? The person responsible for SEO and/or Analytics at your company. |
👉 Where this is done: In Google Analytics and Google Search Console.
⏳ How long will this take? about 5 minutes.
Let’s get started. In 5 minutes, you will be able to gather all of your
Google Search Console data in Google Analytics.
If you set up your Google Analytics in 2021 you are likely using Google Analytics 4 (GA4) – this version doesn’t allow you to gather data from Google Search Console. Thankfully, there is a workaround – you can add a Universal Analytics property to the account. Move to THIS POST to check how to do it and then back to this part.
Link Google Search Console to Google Analytics.
Checking if Google Search Console is linked to Google Analytics
- Go to your Google Analytics account.
Make sure you log in with Google Account associated with Google Analytics Account you want to link with Google Search Console.
- Choose your “Main View” or “All Website Data”
- Click on “Acquisition”.
- Then choose “Landing Pages” under “Search Console”.
- If you find a message like the one below, then you need to move to the next step. If you don’t see this page then skip to the last chapter of this SOP.
Linking Google Search Console
- In your Google Analytics Account click on “Admin”.
- Then in your “Property” tab click on “Property Settings”.
- Click on “Adjust Search Console” at the bottom of the page.
- Click on “Add”.
- Select the website you want to link with your Google Analytics.
- Press “Save”.
- Click “OK” in the pop-up window.
- You will be redirected to your Google Search Console tool.
- Go back to your Google Analytics account and click on “Done”.
After linking your Google Search Console to Google Analytics, you will receive a confirmation email from Google Search Console Team.
Checking your website data in Google Analytics
- Go to your Google Analytics account.
- Choose your “Main View” (or “All Website Data”)
- On the left side menu click on “Acquisition” → “Search Console” → “Landing Pages”.
- Now you should be able to see Google Search Console data reports.
Creating Google Analytics – Universal Analytics property
- Once logged in to your Google Analytics account, click on “Create Property”.
- Click on “Show advanced options”.
- Name your property(1), set reporting time zone and currency(2), choose to create a Universal Analytics property(3), enter your website URL(4) and check “Create a Universal Analytics property only”(5), then click on “Next”.
- Select your Industry category(1), set your business size(2), choose how you intend to use Google Analytics(3) and click on “Create”.
- Now click on your Google Analytics Account.
- Now you will be able to choose your Universal Analytics property(2) needed to acquire Google Search Console data. Your Google Analytics 4 property(1) can be easily recognized by the lack of the “UA-” prefix in its description.
- Select your Universal Analytics property and you can proceed with linking your Google Search Console to it.
Your Google Search Console data can now be reviewed in Google Analytics.
It is an amazing way to keep track of your SEO Efforts in one place.
