Creating a writing style guide is an essential step for any brand or organization aiming to establish a consistent voice across all their communications. However, creating one that effectively resonates with your audience involves much more than outlining grammatical rules and brand-specific vocabulary.  Here are seven key considerations to keep in mind before diving into the creation of a writing style guide that truly speaks to your audience. 1. When Creating A Writing Style Guide, Know Your Audience Before you even think about the nitty-gritty of commas or the enigma of en dashes in...