Business-to-consumer (B2C) and Business-to-Business (B2B) marketing represent two distinct approaches to reaching customers, each tailored to their target audience's unique needs and decision-making processes. B2C marketing is focused on selling products or services directly to individual consumers. It emphasizes emotional appeal, fast decision-making, and the personal benefits of a product. Think of brands like Nike, which taps into consumers' desires for status, fitness, and style to drive sales. In contrast, B2B marketing targets businesses and organizations. The decision-making process...